delivering media + communications + social media training for nonprofit organizations in Alberta

How to Create a Compelling Case for Donor Support

The Case for Support is the most fundamental of all fundraising publications. It uses emotionally and logically compelling copy and graphics to help current and potential donors learn why they should invest in your mission. With it, you sell your credibility, data, and success stories to help donors understand why they should care about your work. The Case for Support is the cornerstone of every other fundraising initiative undertaken by your organization. Without it, how will you tell your story to donors and funders in a way that earns their support?

You will learn:

  • What the Case for Support is (and what it is not)
  • The basic outline of any Case for Support
  • How to tell your story in more compelling ways through a Case for Support
  • The fundamentals of donor-centered fundraising and how it applies to your Case
  • How to gain significant fundraising advantages by being donor-centred
  • How to include the basic points to be included in any case for support
  • How to use the most suitable writing style of a case for support
  • How you use the Case for Support in all fundraising appeals
  • and much more..

This webinar requires one hour of advance reading before the webinar. Within 1 business day of completing your registration, you will be be sent an invitation to Basecamp on which you will find the advance reading materials and handouts so you'll find the webinar even more rewarding.

Event Properties

Event Date January 19, 2018 1:30 PM
Event End Date January 19, 2018 2:30 PM
Registration Start Date January 02, 2018
Cut off date January 18, 2018 3:00 PM
Individual Price $45.00
Late Fee $20.00(From January 12, 2018 )
Location Online via Go To Meeting Videoconferencing.
We are no longer accepting registration for this event
$45.00 23
Share this event:


In order to hear the webinar presentation, your computer needs to be equipped with speakers. We will communicate with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the presentation. Within 1 business day of completing your registration, you will receive an invitation to Basecamp on which you will find the handouts and other resources. Please review them before the webinar. You will receive instructions on how to login to the webinar a half an hour before the webinar begins which will also be posted on Basecamp. Questions? Please call me at 780-695-5675. I'll be happy to answer them promptly. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

Login Form