delivering media + communications + training for nonprofit organizations in Alberta

How to Create a Social Media Fundraising Campaign

The number one reason people use the Internet today is to access social media platforms like Facebook or Twitter, and there is no sign of this trend slowing down. Among all online activities, social media presents a growing opportunity to raise funds and grow resources for your organization. In fact, 55% of people who engaged with charities and social enterprises via social media were inspired to take further action, such as donate, volunteer, sign a petition or attend an event. Whether it's Facebook, Twitter, LinkedIn or YouTube, social media can help your shelter identify new prospects, cultivate them, turn them into donors, and acknowledge them in such a way to ensure that they become regular supporters.

You'll learn to:

  • Optimize fundraising asks for social media to create viral posts and campaigns.
  • Build a network of recurring donors and re-engage them
  • Excel at peer-to-peer fundraising
  • Apply storytelling principles to your campaigns
  • Secure Google grants, build and optimize your campaigns
  • Use social media to research your audience, before planning your campaign
  • Map out a fundraising campaign game plan for social media
  • Find influencers on Twitter to promote your campaign
  • Set up donation page for maximum social media sharing
  • Use Facebook Ads to amplify your promotion efforts
  • Engage Instagram followers with a campaign hashtag
  • Incorporate donation buttons in all your online communications
  • Create pre-written promotional content for board members and volunteers to share
  • Decide what to post before, during, and after your fundraising campaign
  • Respond effectively to your community before, during, and after your campaign


Event Properties

Event Date March 17, 2017 1:30 PM
Event End Date March 17, 2017 2:30 PM
Registration Start Date January 02, 2017
Cut off date March 16, 2017 1:00 PM
Individual Price $45.00
Location Online via Go To Meeting Videoconferencing
We are no longer accepting registration for this event
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All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


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125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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