delivering media + communications + training for nonprofit organizations in Alberta

How to Design and Write Successful Fundraising Appeals

Writing and designing a compelling fundraising appeal can be tricky. It’s not the same kind of writing as a brochure, annual report or grant proposal. But it’s not rocket science – it’s something you can easily learn; just not something most of us are taught. Whether you’re an old pro and just want some new tips, or you’re designing your fundraising appeal for the first time, you’ll find killer strategies and tried-and-true tactics to get your appeal to the next level.

You'll learn:

  • Four ways to assure your fundraising appeal has benefits your donor wants
  • Seven essential elements of your fundraising appeal's call to action
  • Seven keys to readability– writing, editing and design
  • The bone structure of an fundraising appeal that inspires action
  • How to tell your reader why you’re asking now
  • Which words to use a lot of – and which words to never use!
  • How to use stories and statistics for the greatest impact
  • The power of the P.S.
  • Seven asking triggers to make an offer your donor simply cannot refuse
  • and much more...


Event Properties

Event Date August 11, 2017 1:30 PM
Event End Date August 11, 2017 2:30 PM
Registration Start Date January 01, 2017
Cut off date August 10, 2017 1:00 PM
Individual Price $45.00
Late Fee $20.00(From July 28, 2017 )
Location Online via Go To Meeting Videoconferencing.
We are no longer accepting registration for this event
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Special Limited Time Offer


Register for any five of ten webinars for $175 by October 24, 2017

 Fees for each webinar are $45 prior to the early bird deadline (two weeks before the webinar), and
$65 thereafter. 


In order to hear the webinar presentation, your computer needs to be equipped with speakers but not a microphone We will communicate directly with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the webinar presentation. Within one business day of completing your webinar registration, you will receive an invitation to Basecamp on which you will find the webinar handouts and advance reading materials. Please review them before the webinar. You will receive instructions on how to login to the webinar the day before the webinar begins. Questions? Please call me at 780-695-5675. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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