delivering media + communications + social media training for nonprofit organizations in Alberta

How to Design, Write & Deliver Successful Fundraising Appeals

Writing and designing a compelling fundraising appeal can be tricky. It’s not the same kind of writing as a brochure, annual report or grant proposal. But it’s not rocket science – it’s something you can easily learn; just not something most of us are taught. Whether you’re an old pro and just want some new tips, or you’re designing your fundraising appeal for the first time, you’ll find killer strategies and tried-and-true tactics to craft compelling donor-centred fundraising appeals today, tomorrow and for many years to come. 

You'll learn:

  • Four ways to assure your fundraising appeal has benefits your donor wants
  • Seven essential elements of your fundraising appeal's call to action
  • Seven keys to readability– writing, editing and design
  • The bone structure of an fundraising appeal that inspires action
  • How to tell your reader why you’re asking now
  • Which words to use a lot of – and which words to never use!
  • How to use stories and statistics for the greatest impact
  • The power of the P.S.
  • Seven asking triggers to make an offer your donor simply cannot refuse
  • and much more...

This webinar requires one hour of advance reading before the webinar. Within 1 business day of completing your registration, you will be be sent an invitation to Basecamp on which you will find the advance reading materials and handouts so you'll find the Webinar even more rewarding.

Event Properties

Event Date February 09, 2018 1:30 PM
Event End Date February 09, 2018 2:30 PM
Registration Start Date January 02, 2018
Cut off date February 08, 2018 1:00 PM
Individual Price $45.00
Location Online via Go To Meeting Videoconferencing.
$45.00 10
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In order to hear the webinar presentation, your computer needs to be equipped with speakers. We will communicate with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the presentation. Within 1 business day of completing your registration, you will receive an invitation to Basecamp on which you will find the handouts and other resources. Please review them before the webinar. You will receive instructions on how to login to the webinar a half an hour before the webinar begins which will also be posted on Basecamp. Questions? Please call me at 780-695-5675. I'll be happy to answer them promptly. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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