delivering media + communications + training for nonprofit organizations in Alberta

How to Design & Execute a Successful Year End Fundraising Campaign

Studies show that more than 30% of fundraising revenue is generated in the month of December with more than half of this total a few days before Christmas. If you’re committed to generating more fundraising revenue for this year-end fundraising season, then this webinar is designed for you. You will learn how to create a multi-channel, year-end online giving campaign, from start to finish. Together,we’ll plan your entire campaign: from your case for support, to your fundraising appeal, to your direct mail letter, to your email campaign, to your social media campaign, to creating outstanding thank you letters that will inspire donors to give again and again. 

You'll learn to:

  • Set a challenging yet realistic fundraising goal
  • Write a concise but detailed and compelling donor case for support
  • Design an attractive direct mail letter or postcard
  • Create html emails to send, and know when to send them
  • Brand and optimize your email template, website, landing pages and confirmation emails 
  • Coordinate and schedule channels - email, website, social, direct mail
  • Personalize your thank you letter so it is donor-centered
  • Measure the effectiveness of your campaign
  • and much more...

This webinar is the 1st webinar in a 10 part Year-End Fundraising Campaign series that runs every Friday, from October 27 until January 5, but for the week that Santa visits. 

Event Properties

Event Date October 27, 2017 1:30 PM
Event End Date October 27, 2017 2:30 PM
Registration Start Date October 01, 2017
Cut off date October 26, 2017 3:00 PM
Individual Price $45.00
Late Fee $20.00(From October 20, 2017 )
Location Online via Go To Meeting Videoconferencing.
$45.00 23
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Special Limited Time Offer


Register for any five of ten webinars for $175 by October 24, 2017

 Fees for each webinar are $45 prior to the early bird deadline (two weeks before the webinar), and
$65 thereafter. 


In order to hear the webinar presentation, your computer needs to be equipped with speakers but not a microphone We will communicate directly with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the webinar presentation. Within one business day of completing your webinar registration, you will receive an invitation to Basecamp on which you will find the webinar handouts and advance reading materials. Please review them before the webinar. You will receive instructions on how to login to the webinar the day before the webinar begins. Questions? Please call me at 780-695-5675. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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