delivering media + communications + training for nonprofit organizations in Alberta

How to Develop an Online Fundraising Program

More than 70% of all charitable giving is done by individuals. Increasingly those individual gifts are being made online. Baby boomers represent 43% of all giving, and 58% of boomers donate online. Additionally, the average online gift is $146 while the average direct mail gift is only $38. A sea change in giving is occuring, and those nonprofits with the forethought and executive buy-in to adapt quickly to online fundraising will safeguard their future and be the best position to implement their programs, exude leadership and foster social good.

You'll learn how to:

  • Write a Story that Elicits Online Donations
  • Inspire Social Media Ambassadors to spread the word
  • Create a Campaign Calendar to keep on track
  • Design a landing page for an online fundraising campaign
  • Set up your website for maximum online fundraising success
  • Choose the right target audience to ask for online donations
  • Set a SMART (Specific, Measurable, Actionable, Relevant, Time-bound) goal for your online fundraising campaign
  • Determine a budget for your online fundraising program
  • Configure your online donation page to convert more visitors into donors
  • Find a matching fund sponsor for your campaign
  • Recruit, training and coordinate an Online Fundraising Team
  • Create an Online Toolkit for your Social Media Ambassadors
  • Craft a donor-centric story
  • Integrate video in your online fundraising
  • Design a “Donate Now” Call To Action
  • Tell emotional stories that will compel people to give online
  • and much more...

Event Properties

Event Date November 24, 2017 1:30 PM
Event End Date November 24, 2017 2:30 PM
Registration Start Date October 02, 2017
Cut off date November 23, 2017 3:00 PM
Individual Price $45.00
Location Online via Go To Meeting Videoconferencing.
$45.00 10
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Webinar communication

In order to hear the webinar presentation, your computer will need to be equipped with speakers. We will communicate directly with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the webinar presentation and your computer will not need to be equipped with a microphone. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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