delivering media + communications + training for nonprofit organizations in Alberta

How to Set & Analyze Your Social Media Metrics

Metrics may not the sexiest part of social media marketing for nonprofits, but without them, you're playing a guessing game about what works... and what doesn't…and wasting a lot of valuable time and resources. It's often a struggle for nonprofits to pin down which metrics actually matter let alone figure out the most effective way to capture the data in a meaningful way.

In this webinar, you’ll learn to monitor, measure, and optimize your social media efforts to get the maximum results in the least amount of time. We’ll review goal setting, conversion tracking and identifying the “wins” for your organizations.

You’ll learn to:

  • Set social media metrics and Key Performance Indicators (KPIs)
  • Explore Facebook, Twitter and LinkedIn reports and analytics dashboard
  • Leverage Google Analytics with social media
  • Identify your campaign goals and KPIs
  • Set benchmarks for your campaigns based on outcomes not output
  • Monitor click-thru and conversion rates
  • Develop, test, optimize and align your social media campaigns to your KPIs
  • And much more…

Event Properties

Event Date October 20, 2017 1:30 PM
Event End Date October 20, 2017 2:30 PM
Registration Start Date January 01, 2017
Cut off date October 19, 2017 1:00 PM
Individual Price $45.00
Location Online via Go To Meeting Videoconferencing.
$45.00 10
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Webinar communication

In order to hear the webinar presentation, your computer will need to be equipped with speakers. We will communicate directly with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the webinar presentation and your computer will not need to be equipped with a microphone. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 

WEBINAR EARLY BIRD DISCOUNT

Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar.

 

mediamag.ca | mediainalberta.ca | mediatraininginalberta.ca | nonprofitnewsalberta.ca
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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