delivering media + communications + training for nonprofit organizations in Alberta

How to Thank Your Donors and Sponsors So They Come Back for More

Saying thank you to a donor in a meaningful way has become a hallmark of great fundraising programs. When donors are properly thanked and shown how their gift made a difference, they are more likely to give again. Research shows that not just any thank you letter improves future fundraising response. An exceptional thank you letter has tremendous impact: 41% of donors who reported receiving exceptional thank you letters from a Canadian nonprofit attributed their decision to give again specifically to the letter, while 24% of those who said they were influenced to give again by a thank you letter said they had decided to make a larger donation because of the letter. At the end of this webinr you'll know many ways to make your thank you letters mean more than just words on the page.

You'll learn to:

  • Communicate measurable results to donors
  • Transform a mundane donation thank you letters into a powerful donor stewardship activity
  • Increase the likelihood your donors will keep on giving—and at higher levels
  • Determine the right time to send donor thank you letters
  • Thank your donors in many ways and formats
  • Create a multi-purpose thank you page for your website
  • Incorporate 20 ways to improve your donor thank you letters
  • and much more...

This webinar is the final webinar in a 10 part Year-End Fundraising Campaign series that runs every Friday, from October 27 until January 5, but for the week that Santa visits. 

Event Properties

Event Date January 05, 2018 1:30 PM
Event End Date January 05, 2018 2:30 PM
Registration Start Date October 01, 2017
Cut off date January 04, 2018 3:00 PM
Individual Price $45.00
Location Online via Go To Meeting Videoconferencing.
$45.00 22
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Webinar Q & A


In order to hear the webinar presentation, your computer needs to be equipped with speakers. If you also want to talk and ask questions during the webinar, your computer also needs to be equipped with a microphone or you'll need to use a headset. If you don't have either, we can communicate directly with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the webinar presentation. Within one business day of completing your webinar registration, you will receive an invitation to Basecamp on which you will find the webinar handouts and advance reading materials. Please review them before the webinar. You will receive instructions on how to login to the webinar the day before the webinar begins which will also be posted on Basecamp. Questions? Please call me at 780-695-5675. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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