delivering media + communications + social media training for nonprofit organizations in Alberta

How to Use Facebook Ads to Supercharge Your Fundraising Campaigns

With almost limitless options for slicing and dicing its audience of over 890 million daily users, Facebook advertising can be a highly effective tool to supercharge email fundraising campaigns. With three simple strategy points and a budget – even if it’s $50 a month — nonprofits can put Facebook advertising to work for them. While most nonprofits don’t have a huge advertising budget, ads can be a cost-friendly way for small and medium sized nonprofits to expand their reach, especially if they don’t have a large number of followers to begin with or in support of an email fundraising campaign. 

You'll learn to:

  • Plan your first Facebook ad campaign
  • Write compelling copy for your ads
  • Select visual content that converts
  • Optimize your ad budget
  • Find new supporters by reaching outside your existing community
  • Reach out to people who are similar to your existing supporters
  • Ensure more of your audience sees an important post
  • Send calls to action to people with particular demographics, interests or behaviors
  • Drive specific behaviours, like signing up for your email list or making a donation
  • Choose the best of Facebook's three ad format for your campaign
  • Target influential bloggers and journalists so that they can report about your campaign
  • and much more...

Event Properties

Event Date July 07, 2017 1:30 PM
Event End Date July 07, 2017 2:30 PM
Registration Start Date January 01, 2017
Cut off date July 06, 2017 3:00 PM
Individual Price $45.00
Late Fee $20.00(From June 23, 2017 )
Location Online via Go To Meeting Videoconferencing.
We are no longer accepting registration for this event
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In order to hear the webinar presentation, your computer needs to be equipped with speakers. We will communicate with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the presentation. Within 1 business day of completing your registration, you will receive an invitation to Basecamp on which you will find the handouts and other resources. Please review them before the webinar. You will receive instructions on how to login to the webinar a half an hour before the webinar begins which will also be posted on Basecamp. Questions? Please call me at 780-695-5675. I'll be happy to answer them promptly. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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