delivering media + communications + social media training for nonprofit organizations in Alberta

How to Use Facebook and Twitter to Grow Your Donor Base - St Albert

Email has been proven to be the #1 most effective channel for raising money online. And social media is the #1 channel for adding prospective donors to your email list. By now you have created your case for support, developed your email fundraising newsletters, created an offer that acts like a magnet for donors, and properly setup your email marketing software. This webinar will show you how to publish Facebook and Twitter content that promotes your offer and drives potential donors to your donation landing page. 

You'll learn to:

  • Design social media posts that grow your list
  • Create visual content that sells your offer
  • Determine how often and when to post your updates
  • Synchronize, schedule and promote social media posts
  • Add a “Join Now” button to your Facebook Page
  • Define the best offer for your specific audience
  • Write a compelling headline and copy for your offer
  • Craft call-to-actions that convert more supporters
  • Promote your email list with Facebook and Twitter covers
  • Select recommended Facebook apps for list building
  • Create social media content to promote your offer
  • Schedule list-building posts on Twitter and Facebook
  • Organize your campaign in a content calendar
  • and much more...

This workshop is the 7th workshop in a 9 part Year-End Fundraising Campaign series that runs every Wednesday, from November 1 until January 3, but for the week that Santa visits.

Event Properties

Event Date December 13, 2017 1:00 PM
Event End Date December 13, 2017 4:00 PM
Registration Start Date October 01, 2017
Cut off date December 12, 2017 3:00 PM
Individual Price $245.00
St. Albert United Church
20 Green Grove Drive Saint Albert, Alberta T8N 5H6 Canada
St. Albert United Church
We are no longer accepting registration for this event
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In order to hear the webinar presentation, your computer needs to be equipped with speakers. We will communicate with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the presentation. Within 1 business day of completing your registration, you will receive an invitation to Basecamp on which you will find the handouts and other resources. Please review them before the webinar. You will receive instructions on how to login to the webinar a half an hour before the webinar begins which will also be posted on Basecamp. Questions? Please call me at 780-695-5675. I'll be happy to answer them promptly. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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