delivering media + communications + training for nonprofit organizations in Alberta

How to Use Facebook to Grow Your Donor Base

The ultimate goal on Facebook for nonprofits is to build a fanbase that consistently convey's the organization’s mission, events, and fundraisers. All of this starts with a strategy to create powerful content that’s specifically optimized to encourage people to like, comment on, and share your updates and grows their potential donor base. If you are trying to raise funds for a specific campaign or even for your organisation as a whole, then Facebook can help you to maximise your fundraising potential. 

You'll learn:
  • How small and large nonprofit use the same tactics taught in this webinar.
  • How to make your Facebook Page stand apart from your competition
  • How to optimize your Facebook Page for search (On Facebook and Google)
  • How to optimize your Facebook Page for the Newsfeed
  • HOw to develop a content strategy that achieves communication objectives
  • How create beautiful cover images that engage new fans
  • How to maximize your Facebook Page call-to-action button
  • How to turn website visitors into Facebook fans
  • How to grow your Facebook Page likes during your events
  • How to turn new donors and volunteers into Facebook fans
  • How to use Facebook ads to grow your Facebook fanbase
  • Five types of Page updates you should always be publishing
  • and much more...

After you complete your registration you'll be sent a questionnaire to complete so I can customize the webinar to suit your skills and objectives. You will also be sent an invitation to Basecamp on which you will find the webinar handouts and additional resources to support your efforts. Questions? Please call Marilyn at 780-695-5675. 

Event Properties

Event Date December 08, 2017 1:30 PM
Event End Date December 08, 2017 2:30 PM
Registration Start Date October 01, 2017
Cut off date December 07, 2017 3:00 PM
Individual Price $45.00
Location Online via Go To Meeting Videoconferencing.
We are no longer accepting registration for this event
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Webinar Q & A


In order to hear the webinar presentation, your computer needs to be equipped with speakers. If you also want to talk and ask questions during the webinar, your computer also needs to be equipped with a microphone or you'll need to use a headset. If you don't have either, we can communicate directly with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the webinar presentation. Within one business day of completing your webinar registration, you will receive an invitation to Basecamp on which you will find the webinar handouts and advance reading materials. Please review them before the webinar. You will receive instructions on how to login to the webinar the day before the webinar begins which will also be posted on Basecamp. Questions? Please call me at 780-695-5675. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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