eMail Newsletters for NonProfits - St Albert

Despite the popularity of social media, email newsletters remain the most powerful, least expensive and most important marketing tool for nonprofit organizations. They are a cost-effective way get the word out and attract the resources needed to promote your mission, products or ideas. An enewsletter is easier, cheaper and faster to produce than a printed newsletter. And, you can incorporate interactivity so your readers can communicate with you! They might even send you money!

In this workshop, you'll learn how to plan, format, write, design and edit an html newsletter for electronic delivery as well as the options for managing your subscriber list, locating service providers, distributing your enewsletter, avoiding spam filters, optimizing for mobile devices, and generating reports on reader responses. You’ll leave the workshop with helpful pre-launch, launch and post-launch checklists and an editorial plan as well as the techniques and tools that will help you create an engaging, professionally designed email newsletter without any previous publishing experience.

You'll learn to:

  • Create the most effective format for your readers
  • Determine how content, style, tone & design differs from a printed newsletter
  • Craft an editorial plan to keep the creative juices flowing
  • Design and format your newsletter for electronic delivery
  • Prepare your newsletter for mobile and other platforms
  • Create templates to speed up the process and ensure consistency
  • Develop an editorial plan and manage it using free web-based tools
  • Evaluate three email service providers – free and paid
  • Create, build, segment and manage your mailing list
  • Integrate your email newsletter with social media and other communication initiatives
  • Embed social media tools & syndicate your content
  • Convert your social media fans in to email subscribers
  • Optimize your newsletter for multiple mobile devices
  • Repurpose your content on multiple platforms
  • Distribute your newsletters in an instant
  • Ensure spam free deliverability
  • Track your newsletter’s readership
  • Survey your readers and analyze their responses
  • and much more...

This workshop requires one hour of advance reading before the workshop. Within 1 business day of completing your registration, you will be be sent an invitation to Basecamp on which you will find the advance reading materials and a short questionnaire to complete so I have a firm handle on your skills and objectives and you'll find the workshop even more rewarding. 

Event Properties

Event Date January 24, 2018 1:00 PM
Event End Date January 24, 2018 4:00 PM
Registration Start Date October 01, 2017
Cut off date January 23, 2018 3:00 PM
Individual Price $245.00
St. Albert United Church
20 Green Grove Drive Saint Albert, Alberta T8N 5H6 Canada
St. Albert United Church

Group Rate

#Registrants Rate/Person($)
2 220.00
$245.00 5
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