Despite the popularity of social media, email newsletters remain the most powerful, least expensive and most important marketing tool for nonprofit organizations. They are a cost-effective way get the word out and attract the resources needed to promote your mission, products or ideas. An enewsletter is easier, cheaper and faster to produce than a printed newsletter. And, you can incorporate interactivity so your readers can communicate with you! They might even send you money!
In this workshop, you'll learn how to plan, format, write, design and edit an html newsletter for electronic delivery as well as the options for managing your subscriber list, locating service providers, distributing your enewsletter, avoiding spam filters, optimizing for mobile devices, and generating reports on reader responses. You’ll leave the workshop with helpful pre-launch, launch and post-launch checklists and an editorial plan as well as the techniques and tools that will help you create an engaging, professionally designed email newsletter without any previous publishing experience.
You'll learn to:
This workshop requires one hour of advance reading before the workshop. Within 1 business day of completing your registration, you will be be sent an invitation to Basecamp on which you will find the advance reading materials and a short questionnaire to complete so I have a firm handle on your skills and objectives and you'll find the workshop even more rewarding.
|Event Date||January 24, 2018 1:00 PM|
|Event End Date||January 24, 2018 4:00 PM|
|Registration Start Date||October 01, 2017|
|Cut off date||January 23, 2018 3:00 PM|
|Location||St. Albert United Church|