Despite the popularity of social media, email newsletters remain the most powerful, least expensive and most important marketing tool for nonprofit organizations. They are a cost-effective way get the word out and attract the resources needed to promote your mission, products or ideas. An enewsletter is easier, cheaper and faster to produce than a printed newsletter. And, you can incorporate interactivity so your readers can communicate with you! They might even send you money!
In this workshop, you'll learn how to plan, format, write, design and edit an html newsletter for electronic delivery as well as the options for managing your subscriber list, locating service providers, distributing your enewsletter, avoiding spam filters, optimizing for mobile devices, and generating reports on reader responses. You’ll leave the workshop with helpful pre-launch, launch and post-launch checklists and an editorial plan as well as the techniques and tools that will help you create an engaging, professionally designed email newsletter without any previous publishing experience.
You'll learn to:
|Event Date||January 17, 2018 1:00 PM|
|Event End Date||January 17, 2018 4:00 PM|
|Registration Start Date||October 01, 2017|
|Cut off date||January 16, 2018 3:00 PM|
|Location||St. Albert United Church|