Facebook has fast become an essential communication channel and a valuable community building tool for many nonprofit organizations. Other nonprofits have yet to reap the rewards. They're on Facebook because they know they should be but haven't yet defined their audiences, learned to package their stories or developed a Facebook content strategy. This workshop is designed to close these three important gaps. In this workshop, we’ll focus on branding your nonprofit's company page, showcasing tactics to increase Likes, Comments and Shares, and exploring numerous strategies to grow your nonprofit’s connections. You’ll learn how and where to find the influencers in your field to turn them into advocates, and numerous advanced Facebook strategies such as how to integrate your Facebook campaigns into your website, enewsletter, and blogging campaigns as well as your offline activities. The workshop ends with a discussion about Facebook's new "donate now" button and how your nonprofit organization can achieve many benefits from running advertising campaigns for fundraising and other events with a small amount of money, time and effort.
You'll learn to:
The Special Event Marketing workshop was a great learning experience all around. Lots of practical ideas including how to more effectively use Facebook and Instagram and put together an influencer campaign. A very friendly yet professional environment. Marilyn was well-researched and able to customize the workshop for our specific needs and circumstances.
The [Crisis Communication] workshop met my expectations. It helped me identify the key audiences depending on the situation and how to build a hold statement to reduce confusion. It was very informative and I especially liked that it was discussion based. I learned a lot from other participants as well.
It was helpful to learn about the steps to creating a crisis communications plan and the difference between issues management and crisis management. Others will find this [Crisis Communications] workshop informative.
The social media workshop Marilyn gave to our communication team offered an excellent opportunity to create clarity on organizational communication strategies. I especially appreciated learning how to develop a strategy for achieving specific objectives and the numerous resources Marilyn provided in advance.
Marilyn’s customized media relations webinar series really showed us how to be proactive with broadcast and print media and clearly explained the fit with our overall communications strategy, audiences and objectives. We learned how to develop and pitch compelling story ideas to communicate our heritage advocacy messages. We had a big wish list and the combination of the videos, on-line tools, workbooks, templates, practice examples, critiques, and media training hit all the content check boxes.
Great webinar to get set you up to create an engaging annual report; includes understanding the key elements, and how to present your content in a way that will capture your reader's attention.Thanks very much Marilyn, I really enjoyed it, and had many valuable takeaways!
The [Media Training] workshop was helpful in learning how to deal with the media, what they look for, and how to develop key messages under any circumstance. It was informative and much of it applies to life in general. Crisis can occur anytime, anywhere and the strategies to deal with them are useful to know.
Marilyn is a social media marvel. She is very knowledgeable of all social media outlets and given the fast-paced nature of social media, it is impressive that she is always up-to-date on the latest tactics. Marilyn makes sure everyone in her courses understands the material and no questions remain unanswered. Marilyn is easy to reach before and after your course should any additional questions arise. Her outreach system, bootcamp.com, is efficient and allows Marilyn to keep in touch with all of us in her courses and share relevant material when she sees fit. I have taken more than one course with Marilyn, and plan on taking many more.
An excellent [LinkedIn] workshop! If you're thinking about setting up a LinkedIn personal profile or company page, take Marilyn's workshop first. You'll save yourself lots of time!
Another very informative and hands-on workshop by Marilyn. It was helpful to review how to and then set up our own LinkedIn company page in the workshop. I also appreciated the opportunity of discussing and deciding how we might best use showcase pages,
The workshop was a great intro to Snapchat -- feels like learning a new language. I recommend this workshop to anyone wanting to communicate with the younger generation.
I learned a lot in the workshop, not only about Snapchat but also about other social media networks.
The [Snapchat] workshop really helped me get a better focus on what we need to do with our social media communications.
The [Crisis Communication] workshop offers good resources for developing a crisis communication plan. I especially like the tips on creating a dark section of our website that we can display in very short order.
This [Crisis Communications] workshop should be necessary for all management levels. It helped me determine strengths and weaknesses of our organization's communication strategies in a crisis and how to better prepare to communicate effectively.
I recommend the [Crisis Communication] workshop. I especially appreciated learning how to craft statements and the information that should be already available to speed up the process.
The [Crisis Communication] workshop was a very valuable three hours. A little knowledge goes a long way.
The [Crisis Communication] workshop was excellent, and the attendees were all working as a team as they shared their knowledge. Good group. This workshop should be a must attend for all heads of organizations. So happy I was able to attend. So happy you were able to put on this workshop. Thanks again. Job well done and information awesome!
Great workshop to get you started tweeting the right way to engage the right people.
I learned how to use Twitter effectively and how to use it differently than Facebook. Although not new to Twitter, I learned things I didn't know existed and how to reach more followers.
We reviewed lots of available apps, websites and resources to help save time. Marilyn was very knowledgeable in the social media world and very personable while reviewing tools and resources available to be most effective in reaching out to the right people to convey the right message.
The Twitter workshop offered lots of great information and resources you wouldn't find on your own.
Marilyn's Twitter workshop was relaxed and responsive to the needs of the people and organizations in the room. I'm sure I saved myself time and money in spades.
I recommend the special event marketing workshop to other nonprofits. It was engaging, practical and informative.
I learned many tips & tricks about successfully managing and marketing special events.
I went to the special event marketing workshop hoping to learn how to develop an event marketing plan and to discover marketing ideas that are "out-of-the-box." The workshop met my expectations. It was interactive, with lots of discussion and sharing of ideas.
The media interviews workshop met my expectations. I learned how best to prepare for media interviews and to understand what reporters are looking for. Thanks for the info on giving radio interviews. It was very helpful. The interview went well and I was more prepared than usual. Overall, I found the workshop helpful, practical and very useful.
Thanks again for the terrific media interviews workshop. It gave me a great chance to asses my current skill level and how I can improve.
The workshop was helpful in coming up with time management strategies for social media. I recommend this workshop to others who want to get off to a great start with social media communications.
The eMail Newsletter workshop today was AWESOME! I was happy to learn a TON!
The eMail Newsletter Workshop was interesting, practical, timely and shared relevant information. I especially enjoyed the content curation tools part of your presentation.
The eMail Newsletter Workshop today was a very good overview on creating designing and writing an eMail Newsletter. I would recommend this workshop to other schools and nonprofits.
I took Marilyn’s Strategic Social Media Plans for Non-Profit Organizations workshop back in November 2012, when our company was just getting into social media. We’ve been pretty successful and have since expanded into blogging, which is why I signed both myself and one of my bloggers up for her Blogging for Non-Profits workshop. Whether you’re just considering getting into blogging, or are already quite active and interested in improving your blog’s performance, Marilyn’s workshop would definitely be beneficial. From strategies to help you get started, to a wide variety of hints and tips, Marilyn can provide valuable insights to help you and your organization succeed!
We learned many important things about rebuilding our website in WordPress that we didn't know before: all the information you need to know before building a website, how to build a site map, how to find a theme, how to find plugins and how to backup a website. The workshop was a great introduction to WordPress and how to set up a website in general. We recommend this workshop to others who want to know how to build or rebuild a website in WordPress.
I found it to be a very comfortable and informative workshop. Lots of conversation, lots of feedback, lots of input and lots of information to think about and consider. Very passionate workshop instructor!
I attended the workshop to learn how to get our story out to the media. The workshop was great. I learned so much beyond how to get our story out including how much we needed a new website. There was so much information for all levels of knowledge. I would recommend this workshop to others interested in communications for nonprofits.
I recommend the Media Publicity for NonProfits workshop to others. I appreciated the amount of preparation Marilyn conducted before the workshop and that it was focused on our organization's needs. It helped me move past the fear of saying the wrong thing by focusing on key messages and saying the right things.
The private media training workshop for our executive team was a great opportunity to develop ideas specific to our organization. The hands-on application of the concepts were relevant for our specific business and lead to important discussions. I especially appreciated the research and preparation Marilyn conducted before the workshop so the materials were relevant for us and, the fact that it was fun!
The overall consensus from the participants from the Parkland Regional Library System to your presentation on Media Relations for Libraries on October 26 was that you provided a great session that was very much needed!
Wow. Awesome workshop you gave to 15 of the nonprofit organizations in Sturgeon County on Social Media Marketing. So full of information and very insightful. I am so happy I attended. Best I ever attended. Thank you so much, and thank you for all the handouts so I have something to refer back to.
I flew down from the NWT to take three workshops from Marilyn and found it was time and money well spent. The training I received on Media Interviews, Social Media Marketing and Crisis Communications gave me a lot more confidence in dealing with the media and how to communicate with the media in crisis situations as well learning many social media tips, techniques and strategies.
After a working partnership of over three years, I felt it was time to acknowledge how much all of us at SOUTHLAND value your expertise in the field of media relations. All the attendees, from SOUTHLAND's summer "Media Relations" course, commented on the knowledge and confidence you imparted to them. Many thanks. Only a few days after your course, our HR Generalist, Ashley, very capably met with local media about the school bus driver shortage. She was both prepared and comfortable with the interview. You would have been proud. Additionally, several of our senior management people, myself included, have been invited to provide comment to news reporters on School Bus Safety initiatives or incidents. Since taking your program all of us feel at ease. Again, my sincere thanks for being our 'Media Mentor.'
Thanks for the media training workshop for the finalists. I was watching the level of attention of the participants. It was apparent that you held their interest and as a result, the participants were better prepared at the end of the day to effectively deal with any media request they may encounter in the future. I look forward to contracting your services again next year.
Our board of directors found the media training workshop helpful, especially the on-camera segments. It gave us an opportunity to ensure we were all on the same page and critique ourselves and each other.
The three most interesting things I learned in the crisis communications workshop were how to develop key messages, how to deliver them to the media and how to decide who is the best person to deliver them. The first thing I am going to do after the workshop is develop our media and communication policies. I really enjoyed watching the training videos and appreciated the amount of time we spent in front of the camera. The workshop was a good measure of where we are at in our media relations efforts and what we need to do to improve them.
Thank you for an interesting workshop on social media communications. I plan to attend others you may offer.
The workshop was helpful in learning about social media tools and technologies along with which ones to use and why. I liked how you emphasized that communication tools are best used strategically with planning, resources, messaging and objectives in mind. We have a small staff and a large community service to run for youth groups. We don't have time for a steep learning curve only to find out it's not the right communications tool or the right way to use the tool. I realize that I don't need to know everything but I do need to know which communications tool and tactic to use for what I want to say and to whom.
I really enjoyed the workshop. Now I understand better how LinkedIn works and what to do with the many invitations I get sent from friends and colleagues asking me to join. After the workshop, I was able to encourage my two sons to join LinkedIn to promote themselves and their small business operating out of a business incubator. Good presentation. Helpful to me and to others.
We really enjoyed the social media training session you gave at our offices. It was like having our own marketing consultant for three hours. You gave us good tips, helped focus our efforts and offered great ideas for us to pursue. It was a very positive experience!
I contracted Marilyn Jones for media training for our staff based on a reference given from a previously satisfied client of hers. Marilyn was able to take away the “fear” we had of dealing with media as we practiced developing and delivering key messages, and interviewing techniques to help us always get back to the important ‘key message’. In addition to the training being informative, it was actually fun! We found Marilyn well prepared, passionate, knowledgeable, organized and professional. She had researched our organization so was able to tailor the training to successfully meet our needs. Since our media training session, our organization has utilized Marilyn’s skills to help us develop PSA’s and videos that continue to help youth and adults prevent bullying, and she continues to work with us on our social marketing plan. I would not hesitate recommending Marilyn for media training and/or social marketing projects. She is an exceptionally talented women and in addition to bringing value to your organization.
The media training workshop Marilyn Jones gave to our county Reeve and management team was very helpful. Anyone involved with the media would benefit from the experience. I recommend the workshop to others.
I got a lot out of the media training session. It was especially helpful to work one-on-one with you. It’s one thing to think and talk about how to appear comfortable, confident and compelling in a media interview. It’s quite another to see for yourself how you come across during the mock interviews on camera you conducted during the workshop. I saw a big improvement in my presentation as the workshop progressed. When I saw myself in the promotional video that was produced on our behalf for the TEC Edmonton Venture Prize Award, I wished I had taken your workshop first.
I feel fortunate to have had a chance to take a few of your workshops. They are fabulous! You really know how to lead a good workshop.
The workshop reinforced some things about email newsletters and social media that I already knew and offered some new ideas I hadn't thought of yet.
The workshop is a good starting point for people who don't know what's up with social media and what the fuss is all about. Now I know what the fuss is all about. Thank you.
The [Magnetic Media Plans] workshop was specifically customized to meet my needs. I have been on the job for two weeks and am in the midst of writing a communications plan. I learned ways to organize our communications and found it helpful to be able to ask Marilyn all my questions.
I attended Marilyn's keynote presentation on dealing with the media at our annual conference last year which encouraged me to sign up for her full day media training workshop at our conference this year. I would recommend this workshop to anyone who deals with the media. I learned what questions to ask the reporter before the interview so I could prepare and decide the important points I wanted to convey in the interview in advance. As a result of the workshop, I will feel more confident, prepared and comfortable in future media interviews.
As an elected official it is essential to have the confidence to be able to speak in public or to the media. I was very fortunate to have the opportunity to take advantage of two media training sessions with Marilyn in January, 2013. The two sessions over the period of a week gave me the opportunity to absorb the information and come back the second week ready to learn more. I really enjoyed the process and the knowledge that I’ve gained. I would highly recommend media training with Marilyn. She put me at such ease while I learned tips and techniques that made me feel comfortable and confident that I can deal effectively with the media under any circumstances.
I just wanted to extend my sincere thanks for a wonderful morning. I found you very helpful and your workshop very informative! It was an absolute pleasure. I am looking forward to building A/P's marketing plan, mapping out those objectives and giving those SMART goals a go.
Thank you again for the great workshop you gave on social media the last week. I learned a lot!
Thank you for sharing your knowledge of social media with us and for travelling so far to do so. I now know what social media tools to utilize for my programs. Our Facebook page has seen a huge improvement since taking your course. I rate the workshop you gave on behalf of our organization a 5 out of 5.
I highly recommend this workshop because it was important, effective and highly interactive. I learned many things about dealing with the media that I will continue to develop further.
On behalf of the Association of Alberta Agricultural Fieldmen, the Education Committee would like to thank you for your Media Training Workshop that contributed to the quality of the In Service Training at our conference. We appreciate the time you took out of your busy schedule to join us and thank you for sharing your insights and expertise on media relations with our membership.
We thoroughly enjoyed your social media workshop. You had our full attention for the entire time! Thank you for sharing your ideas and expertise with us. We learned a lot!
The [media relations in a social media world] workshop was perfect for me. Marilyn had so much relevant information. I now have a Top 20 media list to work with, some good ideas on how to build better relationships with the media through social media and a game plan that's not overwhelming.
I recommend this [YouTube for NonProfits] workshop. It was a great beginning overview for those without any video editing experience. I was impressed by the wide range of details and resources that are available and unexpected given the course agenda. I also enjoyed the discussion among participants on ideas for how I can overcome some of the challenges in creating videos for YouTube and other social media.
I found the media training workshop very helpful! The workshop gave me some great ideas, strategies and tools to use. It was especially helpful to learn about the questions to ask a reporter before agreeing to an interview so I know what to expect and how best to prepare for it. I recommend this workshop to others who deal with the media. I rate this workshop five out of five.
As someone already familiar with Facebook having set up the Facebook Page for the aquatic centre, I was a little bit leery about taking the workshop. To my surprise, I found the discussions useful and learned some new ideas. The workshop covered all the bases and we now have a good start on our new Facebook Page for the Town of St. Paul.
The workshop on social media you gave us today was a five out of five. There is much to learn about social media but at least we're off to a great start with the information and planning materials you provided us. I appreciated learning about all the free tools we can use to make things easier and the report you provided on how we compare to other municipalities our size in social media communications. I found all of your handouts -- before and at the workshop -- very helpful. I am confident that as a result of your workshop, we will be able to develop a SMART social media plan and effective social media policies. I recommend your workshop to other municipalities.
Marilyn provided some excellent suggestions for creating media awareness and reach for the 1st Annual "ALL-IN for Charity Celebrity Poker Tournament" in aid of the Edmonton Food Bank and Santas Anonymous on November 17. She was a consummate professional and provided the support required to ensure that our event had the maximum exposure in all associated media outlets, as well as guidance on how to better utilize social media and some of the other mediums that we had in place. Highly recommended!
It was great meeting you yesterday. The two workshops you gave yesterday [Strategic Social Media Plans and Social Media in a Crisis Plans] were incredibly informative!
I really enjoyed your email newsletters workshop today. Trudy and I are going to meet and look at what we can do using the SMART tools you provided. I am excited that you posted them all online so we can access them whenever we want. Thank you for taking the time to present this information to us.
I really appreciated your email newsletter workshop last week. I learned many useful and applicable tips that I’ve since shared with the team here.
I recommend these workshops to others. The workshops [Strategic Social Media Plans & Social Media in a Crisis Plans] were very comprehensive and thorough.They helped me identify where my organization sits on the social media spectrum and the things we could do next to improve communications. I especially liked the discussion on editorial calendars, SMART objectives and the twelve step plan.
Marilyn's work is well researched and she brings a wealth of knowledge across the social media spectrum. Our Trade Association began looking at Social Media last year as a platform to reach different target audiences and communicate in additional ways with some of our existing supporters. I attended Marilyn’s workshop on Strategic Social Media Plans in Calgary last fall. The workshop was efficient and informative. Based on the experience I contracted Marilyn’s services for some one-on-one training on LinkedIn, Facebook and Twitter for my office staff as a base to hiring a summer communications intern. Marilyn then worked with our summer intern on developing a social media campaign targeting our specific audiences. As we decide as an organization what the future in this area will look like for us we will likely contract her services again. I would highly recommend her for such work.
I initially connected with Marilyn Jones to learn more about social media and how the CPAA could and should use the various channels to engage our stakeholders. From this initial session, Marilyn has been a wealth of information and has provided me with a great deal of support and continues to share stories, insights and tools which help me do my job.
Marilyn keeps her eye on the moving target of social media and she connects the dots well for non-profits. We need to participate, but often we can't find time in our crowded days to climb the learning curves. The Linked-In workshop was just one example of how Marilyn gives a quick overview and enough information on the complexities of using social media to kick-start our use down here on the ground. She helps bridge the gap between constantly evolving 'geek speak' and last year's trendy phrases. She helps us keep up.
Marilyn is very personable and engaging, and she really knows her stuff. I recently attended Marilyn's "Media Training Workshop" and thoroughly enjoyed every minute of my time with her. Marilyn shared great information, tips and exercises and provided great insight as to how the media works and what to expect. She helped me understand the process and gave me confidence and assurance that will better equip me for media relations and interviews in the future.
Thanks for opening up such exciting possibilities. Before meeting Marilyn Jones, I thought the words "wiki," "twitter," and "tweet" were the names of my sons' Pokemon cards. I had never had an e-meeting and I was afraid of the term "webinar." Marilyn has shown me how to use all of these social media tools to make my work as an editor and a program manager simpler, clearer, and more efficient. Thanks for opening up such exciting possibilities. I've worked with Marilyn on several projects, and I'm always impressed with her ability to be professional, personable, and enthusiastic no matter the situation. She has been particularly helpful in her support of the non-profit writing and editing organization I belong to.
I attended two workshops led by Marilyn: Optimizing Media Releases and Social Media Relations. Marilyn is a dynamic facilitator and instructor who not only knows her subject thoroughly but can communicate it well and understandably no matter what the background and experience of the participant. In addition, Marilyn delivers more than promised. One such gem was hearing about Joomla! at the workshop, which inspired me to contract her services to build two websites for us after hearing her stories about its strength, ease of use and suitability. She built two websires for us that we thought it would cost for one. And now we can update the websites ourselves which saves us even more money and time. Anyone considering learning more about all of the potential within the world of internet media, social networking and marketing and how to make it work for them should not hesitate to sign up for her workshops or get her to build your website and show you how to update and maintain it after it's built.
Book a three hour one-on-one private training session for yourself and/or for your team at your office or mine or online anywhere in Alberta. Fees start at $295 per person and $150 per person thereafter. Call us for more information and to book a time, date and location that suits you better.
Marilyn Jones (BA English, U of A & MA Communications, SFU) is a media relations and social media strategist who specializes in training not-for-profit organizations to embrace media relations and social media communications to market their mission. The owner of RiverCity Productions, and the publisher of mediamag ezine + mediamag.ca + mediainalberta.ca, Marilyn has delivered media relations and social media workshops to more than 500 nonprofit organizations throughout Alberta over the last eight years. In May 2012 she was nominated for a YWCA Women of Distinction Award in the Business/Entrepreneurial category for her work in this area.
Fees displayed are the early bird rates. Register before the early bird deadline (10 days before the workshop) and you'll save $50 during your registration process. You'll also receive the workshop handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the workshop.
mediamag.ca | mediainalberta.ca | mediatraininginalberta.ca | nonprofitnewsalberta.ca125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675