Focus on proactive media relations > learn how the media work, how to develop interesting story ideas, pitch your stories to the media by email or phone and deliver key messages with soundbites and quotable quotes on camera.
You and your team will spend the morning learning how to develop and pitch story ideas to the media while honing your organization’s key messages so that they become a mantra in the office. In the afternoon, you’ll learn to confidently deliver your key messages on-camera. You’ll discover ways to use gestures, body language, mannerisms, clothing and facial expressions to memorably convey your messages to newspaper, radio or television reporters while feeling comfortable, capable and concise.
If you’re nominated as a company spokesperson, you’ll be put on the spot during mock interviews that will be videotaped and replayed for you and your colleagues to critique. Otherwise, if you’re on the training team, you’re a reporter. You’ll get to ask the tough questions and put your spokespeople on the spot. This segment of the training session is often a powerful team bonding experience – despite the laughter. It’s also the most memorable. For the majority of the participants, it’s their first time on camera in front of a crowd. By the second or third “mock interview,” they’re ready, willing and able to proactively plan, initiate and sustain successful relationships with the media.
Typical One Day Media Training Workshop
- Learn how the media work, what they need from you and when
- Brainstorm, discuss, develop and pitch story ideas
- Determine which reporters you should pitch based on your story ideas
- Develop and deliver your key messages
- Create supporting quotes and soundbites
- Prepare and present compelling print and radio interviews
- Prepare and present compelling television interviews
What you will LEARN:
- Explore how reporters work and what they need
- Determine what the reporter’s audience wants
- Develop story pitches to promote your organization’s mission
- Respond to media interview requests based on your story pitches
- Set interview goals
- Craft and deliver key messages
- Deliver memorable sound bites and quotable quotes
- React to various interview styles during in person and phone interviews
What you will EXPERIENCE:
- On-camera and on-mic exercises
- Interview control exercises
- Realistic radio talk show interview exercises
- Realistic TV news interview exercises
- Realistic print interview exercises
- Take-home copies of videotaped interview exercise
- A five-minute media interview planning card
- A copy of the course materials at the workshop
- Background readings and preparation exercises to review before and after the workshop
- Access to media training videos for 30 days (two weeks before the workshop and two weeks after)
By the end of the day, you’ll have developed two or three compelling story ideas, pitched them to various “reporters” and feel comfortable, confident and capable of delivering your key messages and quotable quotes on camera forever more.