Learn to communicate effectively with the media in the event of a crisis with a crisis communications plan that covers every aspect of message development, rehearsal and media management.
Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this workshop, we'll work our way, step-by-step through the process of preparing your organization to communicate in the event of a crisis with and through the media. We'll identify your audiences, assemble a crisis response team, craft initial holding statements, and learn how to evaluate your response once the crisis has passed. In this workshop, you'll explore tools and techniques to look comfortable, feel confident, prepare messages, answer questions and speak in sound bites. You'll find out how to avoid disastrous sound bites and restrain from giving off message quotes that potentially cause more damage to you and your organization's reputation than the crisis itself. By the end of the workshop, you will be fully prepared to face the media if and when your organization faces a crisis.
Your team will learn to:
- Determine whether or not a crisis exists
- Develop a crisis management plan
- Respond quickly and confidently
- Identify ideal audiences and interests
- Leverage media coverage to inform your audiences
- Build your crisis response team
- Prepare a "dark" page on your website
- Develop proactive and reactive statements
- Maintain your reputation during a crisis
- Look confident and comfortable during a media conference
- Frame crisis messages
- Answer tough questions from reporters
- Speak in sound bites to break through the noise
- Rehearse for crisis communications events
- Assess your post-crisis response
- and more...
Your team will leave the planning session with a crisis communication plan adaptable for any situation, knowing how to easily and quickly identify key audiences, assemble a crisis response team, craft an initial statement, communicate effectively during a crisis and evaluate your response once the crisis has passed.